Special promotion by Sainsbury's (© Sainsbury's)
By MSN Food contributor, in association with Sainsbury's

Save money on your favourite brands

Sainsbury's are so confident they're offering your favourite branded goods at cheaper prices than Tesco or Asda, that they’ll refund you the difference if they’re not… right there at the till.


Sainnsbury's Brand Match (© Sainsbury's)

With everybody feeling the pinch when it comes to household bills, it makes sense to see where you can save a little on your monthly outgoings. If you've been concerned by the cost of your weekly shop creeping up but don't have time to shopping around for the best deals on your favourite branded products, you'll love Sainsbury's new Brand Match.

So what's Brand Match all about?

Sainsbury's Brand Match (© Sainsbury's)

Sainsbury's Brand Match guarantees that if you could have bought an identical basket of branded goods (same size, flavour, colour etc) more cheaply on the same day in Asda or Tesco, they will give you a money-off coupon for the difference - right there and then at the end of your transaction. You can then use the coupon on your next shop.

How do I qualify?
To qualify for Brand Match, all you need to do is to spend £20 or more in a single transaction and buy at least one branded product that is exactly the same (e.g. the same size, the same flavour, variety or colour) to the branded product on sale in Asda or Tesco. You must also be shopping at a main or self-scan checkout in a supermarket in order to receive your money-off coupon. The Brand Match guarantee is not available on goods purchased online or in Sainsbury's Central, Sainsbury's Local and other selected stores - see the Brand Match FAQ to find out more.

How do they do it?

Sainsbury's Brand Match (© Sainsburys)

Sainsbury's collects prices by running a daily web scan of the Asda and Tesco home shopping websites using independent data provided by Brandview.co.uk. These prices - including any asda.co.uk and tesco.com special offers on comparable branded products - are sent to all main Sainsbury's supermarket store tills every day.

If you have any questions about Sainsbury's Brand Match and to see full terms and conditions, visit the Brand Match section on Sainsbury's Live Well For Less site.

more on msn food